by Jonathan Brickman | Jan 18, 2015 | Real Stories to learn from, Sales Process, What Happened Today
We are bombarded with the virtues of content marketing and social selling, but what happens when some of the information flow is faulty? I want to share an interesting example (a mini-case study) where the invisible hand of content marketing and social selling went...
by Jonathan Brickman | Feb 22, 2014 | Want to be a great salesperson?, What Happened Today
A funny thing happened this week… A prospect contacted me about setting up a demo, which in itself is not so funny, but here is what I found revealing: Several months ago, I was told by someone else at this same prospect that they were pleased with their vendor...
by Jonathan Brickman | Mar 3, 2011 | Relationships, Want to be a great salesperson?, Winning Qualities
Most of us employ the same old sales approach, because we all attend the same sales courses, read the same books…. So how can you expect the buyer to get excited when they hear the same sales pitch over and over again? I always say it comes down to...
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